Minimalist design caters to individuals who prefer visual simplicity. Instead of becoming distracted by the chaos of color, art and typography, the basic design eliminates any possible overload. Once the creator has chosen what message he or she would like to convey, they begin to design with exactly that in mind – shifting the focus explicitly to the content. Items to incorporate are chosen with the intent that they will serve several purposes and reinforce the design on a multitude of levels. The conscious then will be able to process the “few” that is seen without having to account for an overall design, an end result that will truly exclaim “less is more.”
Design #1 – Movie Poster
The first minimalist design is a movie poster for the 1944 Metro Goldwyn Mayer (MGM) film, Meet Me in St. Louis, starring a young Judy Garland. Because the “musical” is set at the turn of the 20th century, the choice for the overall aesthetic was romantic. Starting with the background, deciding on a blue-purple textured pastel allows for the poster to echo a sort of aged dimensional look. Instead of incorporating heavy lines or stripes for the effect, the minimalist textured version gets the job done. The softness of the film lies within the foundation of the design. As the color fades towards the bottom, the focus shifts towards the main text.
Underneath the arch, a classic icon that symbolizes and supports the film title, is the focal point for the poster. Shifting the flow from the top left corner towards the bottom right, the gentle contrast in typography clearly distinguishes the distributor from the title. One boldly proclaims while the other emphasizes the wholesome nature of the film.
With a balance between negative space, the poster is easily understood for the viewer.
Design #2 – Desktop Wallpaper
A second attempt at minimalist design is the desktop wallpaper. Instead of utilizing primary text for this design, the goal was to create a simplistic calendar that could serve as both the background and a resource for the viewer.
The font used is “rhino dino,” a scrapbook development by blogging couple Kevin and Amanda of kevinandamanda.com. Instead of choosing a serif font that would promote a breakpoint in the flow of the design, the sans serif rhino dino fit best.
Because of the overall theme of the calendar month of “June,” it was an easy decision to flirt with the word junebug to convey playfulness and fun. Without having to add swirls or other decorations to illustrate the feeling associated with the summer, the colored triangle flags assumed the responsibility. Using blue, expresses a delight in pool parties, swimming, and nautical beach. Red is a primary school color and most students are ending the academic year during this month with a sense of freedom. The color orange is notoriously used for warmth or in this case, the summer heat and the sun.
Finishing off the design, the chosen font for the calendar was a thin-lined “code light.” Again, instead of using a font that could distract from the upper portion of the design, or appear too similar to other items on the desktop, the numbers subtly display the dates for the month of June. Not only does it give off a smooth and clean look, but also an opportunity for the rest of the content to breathe with the white space.
Overall, the calendar works well in respect to a desktop that is trying to remain uncluttered, stand alone and yet still be intentional by serving a specific purpose.